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The Psychology of Loot Boxes: Exploring the Evidence
In the later stages of 2017, the world was griped by discussions on loot boxes. Not only were countries such as Belgium considering legislation for loot boxes, but gamers were so frustrated with…
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The Psychology of Loot Boxes and Microtransactions
Electronic Arts have spent the past week fighting off a cavalcade of negative press following details of their microtransaction model for Star Wars Battlefront II. Current estimates of total content acquisition come to…
